{"id":9623,"date":"2020-07-13T12:44:40","date_gmt":"2020-07-13T08:44:40","guid":{"rendered":"https:\/\/www.cs-cart.com\/blog\/?p=9623"},"modified":"2025-08-04T13:40:47","modified_gmt":"2025-08-04T09:40:47","slug":"top-5-best-practices-of-an-ideal-ecommerce-landing-page","status":"publish","type":"post","link":"https:\/\/www.cs-cart.com\/blog\/top-5-best-practices-of-an-ideal-ecommerce-landing-page\/","title":{"rendered":"Top-5 Best-Practices of an Ideal eCommerce Landing Page"},"content":{"rendered":"\n<p>Ever wondered what role does your eCommerce landing page plays in your overall conversion rate goals? Consider the following statistics which highlight the importance of a Landing Page vs. a Product Page:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"378\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image1-27.png?resize=800%2C378&#038;ssl=1\" alt=\"\" class=\"wp-image-9624\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image1-27.png?w=1007&amp;ssl=1 1007w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image1-27.png?resize=300%2C142&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image1-27.png?resize=768%2C363&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/instapage.com\/blog\/tonal-fitness-ecommerce-landing-page\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<ul>\n<li><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/instapage.com\/blog\/ecommerce-landing-pages\" target=\"_blank\" rel=\"noreferrer noopener\">42% page visits<\/a> for visitors who land on a product page view than those who see a post-click landing page.<\/li>\n\n\n\n<li>Post-click landing page visitors convert at double the rate than product page visitors (2.9% and 1.5% respectively.)<\/li>\n\n\n\n<li>Revenue per session for post-click landing pages stands at $3.43, whereas for <a href=\"https:\/\/simtechdev.com\/blog\/perfect-product-page\/\" title=\"\">product pages<\/a>, the revenue rate is $1.72 per session.<\/li>\n<\/ul>\n\n\n\n<p>The moral of the story is the same: Optimizing your landing page can reap huge financial, conversion, and marketing benefits. If you&#8217;re wondering about where to start, keep reading.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_for_an_Ideal_eCommerce_Landing_Page_Top-5_Aspects\"><\/span><strong>What makes for an Ideal eCommerce Landing Page: Top-5 Aspects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. The Page should be Technically- &amp; SEO-Optimized<\/strong><\/h3>\n\n\n\n<p>First things first, it is critical that you check your landing page&#8217;s:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"310\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image4-19.png?resize=662%2C310&#038;ssl=1\" alt=\"\" class=\"wp-image-9625\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image4-19.png?w=662&amp;ssl=1 662w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image4-19.png?resize=300%2C140&amp;ssl=1 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/neilpatel.com\/blog\/complete-guide-structuring-urls\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>URL Structure Optimization: <\/strong>It is essential that your URL structure is SEO-optimized<strong> <\/strong>for search engines. As you can imagine, this boosts your PageRank and improves the user experience by leaps and bounds. Another handy tip that you should keep in mind is that you should use short URLs as they tend to rank higher on Google\u2019s first page &#8211; a priceless advantage! Plus, make sure that the URL is organized. For instance, go for a URL structure such as:<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-code\"><code>www.cherries.com\/blog<\/code><\/pre>\n\n\n\n<p>vs.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>www.blog.cherries.com<\/code><\/pre>\n\n\n\n<ul>\n<li><strong>Page Speed: <\/strong>Get this<strong>\u2014<\/strong>If your page&#8217;s loading time is longer than 2 seconds, you can say goodbye to your customers! Here&#8217;s what Google has to say in this regard:<\/li>\n<\/ul>\n\n\n\n<p>&#8220;Two seconds is the threshold for eCommerce website acceptability. At<a href=\"https:\/\/www.bluecorona.com\/blog\/how-fast-should-website-be\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> Google<\/a>, we aim for under a half-second.\u201d<\/p>\n\n\n\n<p>Luckily, there are website speed test tools such as Google <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">PageSpeed Insights<\/a>, which allows you to check how long it takes for your website to load.<\/p>\n\n\n\n<p>There&#8217;s another element that deserves a special mention: Your website should be mobile-optimized as well. Take <strong>Thistle<\/strong>&#8216;s landing page, for instance:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"490\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image9-2.jpg?resize=750%2C490&#038;ssl=1\" alt=\"\" class=\"wp-image-9626\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image9-2.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image9-2.jpg?resize=300%2C196&amp;ssl=1 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/ecommerce-landing-page-examples-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>Research by Google claims that <em>&#8220;When people have a negative experience on mobile, they are <a href=\"https:\/\/www.thinkwithgoogle.com\/data\/negative-mobile-experience-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">62% less likely to make a purchase<\/a> from your brand in the future.&#8221;<\/em><\/p>\n\n\n\n<p><strong><em>Handy tip<\/em><\/strong><em>: When optimizing your landing page for the mobile, don&#8217;t forget to factor in tablets as well.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Chatbot Integration for Real-Time Support is a Must<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"406\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image11-4.jpg?resize=491%2C406&#038;ssl=1\" alt=\"\" class=\"wp-image-9627\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image11-4.jpg?w=491&amp;ssl=1 491w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image11-4.jpg?resize=300%2C248&amp;ssl=1 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<p>Chatbot integration has become necessary for keeping your users happy, satisfied, and loyal to the brand. And for a good reason. Let&#8217;s look at the other benefits <a href=\"https:\/\/acquire.io\/features\/messaging\" target=\"_blank\" rel=\"noopener\">chatbots<\/a> pose:<\/p>\n\n\n\n<ul>\n<li>They can help you capture leads by storing useful visitor information such as name, email address, contact, etc.<\/li>\n\n\n\n<li>They help boost your engagement by providing instant and 24&#215;7 support for user-related queries.<\/li>\n\n\n\n<li>They extend a seamless user experience and, by extension, enhance conservation rates.<\/li>\n<\/ul>\n\n\n\n<p>Here an example of a successful chatbot integration to take inspiration from:<\/p>\n\n\n\n<ul>\n<li>Argomall is an eCommerce store which uses a chatbot to sell consumer goods, streamline the sales process, and enhance the live chat and support experience:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"598\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image2-17.jpg?resize=800%2C598&#038;ssl=1\" alt=\"\" class=\"wp-image-9628\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image2-17.jpg?resize=1024%2C765&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image2-17.jpg?resize=300%2C224&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image2-17.jpg?resize=768%2C574&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image2-17.jpg?w=770&amp;ssl=1 770w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sumo.com\/stories\/ecommerce-chatbot-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>Another brand that&#8217;s made huge strides by chatbot marketing is Lego. The chatbot &#8211; Ralph &#8211; suggests gift options based on how a user answers questions relating to key data such as location, age, and gift budget.&nbsp;<\/p>\n\n\n\n<p>Once the details are in, users can hand-pick a theme of their choice such as adventure, travel, and narrow down on a product they like which automatically gets added to their shopping cart. The process is detailed yet convenient:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"566\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image8-6.png?resize=670%2C566&#038;ssl=1\" alt=\"\" class=\"wp-image-9629\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image8-6.png?w=670&amp;ssl=1 670w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image8-6.png?resize=300%2C253&amp;ssl=1 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sumo.com\/stories\/ecommerce-chatbot-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"745\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image6-17.png?resize=715%2C745&#038;ssl=1\" alt=\"\" class=\"wp-image-9630\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image6-17.png?w=715&amp;ssl=1 715w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image6-17.png?resize=288%2C300&amp;ssl=1 288w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sumo.com\/stories\/ecommerce-chatbot-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong><em>Key takeaway:<\/em><\/strong><em> All in all, chatbots can become your landing page&#8217;s eyes and ears, entertaining users, and educating them as they navigate through your landing page. They act as an integrated customer service tool and offer instant results.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Invest in UI\/UX Optimization<\/strong><\/h3>\n\n\n\n<p>A landing page that&#8217;s not UI\/UX optimized is targeting users &#8216;blind.&#8217; That is why focusing on your landing page&#8217;s User Experience (UX), and User Interface (UI) is critical.<\/p>\n\n\n\n<p><strong>Awayco<\/strong>&#8216;s website has a seamless and convenient UX by offering users important information such as a map to show rental locations. This makes the booking process a breeze:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"1024\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image3-18.png?resize=425%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-9631\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image3-18.png?resize=425%2C1024&amp;ssl=1 425w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image3-18.png?resize=124%2C300&amp;ssl=1 124w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image3-18.png?resize=768%2C1852&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image3-18.png?w=829&amp;ssl=1 829w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/ecommerce-landing-page-examples-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>At this point, it is important to remember that you need to:<\/p>\n\n\n\n<ul>\n<li>Constantly update your landing page&#8217;s design from time-to-time to keep it modern and fresh!<\/li>\n\n\n\n<li>Have a responsive landing page that doesn&#8217;t take forever to load. Avoid inserting too many videos.<\/li>\n\n\n\n<li>Keep the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/getcodeless.com\/good-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">content engaging and relevant<\/a>. At all times, make sure to highlight the value-add your website is offering to the user to keep them hooked and coming back for more. Incentives such as free shipping, return policy; and discounts\/deals go a long way!<\/li>\n\n\n\n<li>Make sure that your navigation is simple, intuitive, and user-friendly.<\/li>\n\n\n\n<li>Provide flexible payment methods and avoid forcing people to sign up.<\/li>\n\n\n\n<li>Have a<strong> single-click checkout<\/strong> page with a clean look-and-feel.<\/li>\n\n\n\n<li>Always offer a guest <a href=\"https:\/\/www.cs-cart.com\/blog\/7-best-practices-to-ensure-a-seamless-checkout-experience\/\" title=\"\">checkout experience<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Look for ways to make the <strong>landing page experience<\/strong> more interactive as Airbnb does by including a specific dollar amount to demonstrate how much hosts can earn by renting their property:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"327\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image7-9.png?resize=800%2C327&#038;ssl=1\" alt=\"\" class=\"wp-image-9632\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image7-9.png?resize=1024%2C418&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image7-9.png?resize=300%2C122&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image7-9.png?resize=768%2C313&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image7-9.png?w=1345&amp;ssl=1 1345w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.referralcandy.com\/blog\/best-ecommerce-landing-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong><em>Handy tip:<\/em><\/strong><em> You can use the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.cs-cart.com\/multivendor.html?internal_campaign=Blog&amp;internal_content=Post+Text\" target=\"_blank\" rel=\"noreferrer noopener\">CS-Cart Multi-Vendor<\/a> marketplace platform, a standalone eCommerce software, which acts as an online marketplace. CS-Cart also supports strong <a href=\"https:\/\/www.cs-cart.com\/blog\/marketplace-seo\/\" title=\"\">marketplace SEO<\/a> capabilities, allowing vendors to optimize their individual listings for better discoverability.<\/em> <em>As a marketplace owner, you can invite vendors to sell products through a single storefront and engage in seamless selling experience.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Ad Copy &amp; Landing Page Content should be Relevant<\/strong><\/h3>\n\n\n\n<p>When it comes to the content on your landing page, here&#8217;s the golden rule: Highlight your product\u2019s key USPs, talk about how your product\/service can benefit your customers, keep the information <em>relevant, <\/em>and definitely mention the price.&nbsp;<\/p>\n\n\n\n<p>By demonstrating the value your product\/service offers, you can keep your customers engaged. Plus, <a href=\"https:\/\/www.1to1media.com\/customer-engagement\/want-to-win-at-personalization-let-the-customer-lead\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">personalized ad content<\/a> can ensure that your ads are more targeted, relevant, and twice as likely to convert.<\/p>\n\n\n\n<p><strong><em>Handy tip:<\/em><\/strong><em> Make sure to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/shanebarker.com\/blog\/how-to-write-content\/\" target=\"_blank\">break your content into smaller sections<\/a>, complete with neat headers and bullet points to make it easily digestible.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Call-To-Action Buttons should be Working<\/strong><\/h3>\n\n\n\n<p>Popularly, the CTA button on an eCommerce landing page should have a singular goal: To <em>motivate<\/em> visitors to perform an action &#8211; It could be filling a form, purchasing the product\/service, downloading data, or calling the company.<\/p>\n\n\n\n<p>That said, performing A\/B testing to check which elements are working and which are not is key. Also, make sure to put a search bar on top to help users in case they get stuck. Optimizing your CTA buttons and page elements effectively can greatly <a href=\"https:\/\/www.cs-cart.com\/blog\/increase-conversion-rate\/\" title=\"\">increase conversion rate<\/a>.<\/p>\n\n\n\n<p>Moving on, let&#8217;s look at an effective example of a website with a clear CTA button: <strong>WaterDrop<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"374\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image10-8.png?resize=800%2C374&#038;ssl=1\" alt=\"\" class=\"wp-image-9633\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image10-8.png?resize=1024%2C479&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image10-8.png?resize=300%2C140&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image10-8.png?resize=768%2C359&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image10-8.png?w=770&amp;ssl=1 770w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/ecommerce-landing-page-examples-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>Notice how your eyes effortlessly wander to the &#8220;Buy Now&#8221; white box. This, in essence, acts as a CTA button, encouraging you to connect with the brand and purchase the products. So, if you are integrating a CTA button on your landing page (which you should), ensure that it&#8217;s always working! Nothing annoys customers more than seeing an &#8216;Error message.&#8217;<\/p>\n\n\n\n<p>Another website with a stellar landing page and a clear CTA button is <strong>Infinite Moon<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"490\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image12-4.jpg?resize=750%2C490&#038;ssl=1\" alt=\"\" class=\"wp-image-9634\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image12-4.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image12-4.jpg?resize=300%2C196&amp;ssl=1 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/ecommerce-landing-page-examples-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>The &#8216;Shop Now&#8217; button is clearly visible and is not overwhelming for the visitor or too salesy in approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Clearly, there&#8217;s more to an effective landing page than larger-than-life images and big logos.<\/p>\n\n\n\n<p>Landing pages are, for all intents and purposes, a virtual equivalent of a first impression. You can either make a great first impression or a devastating one depending on how many elements you ticked off from the list above. Try these strategies and transform your website&#8217;s landing page into a conversion-churning machine!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/GM87348.jpg?resize=800%2C640&#038;ssl=1\" alt=\"\" class=\"wp-image-9635 size-full\" srcset=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/GM87348.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/GM87348.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/GM87348.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/GM87348.jpg?w=770&amp;ssl=1 770w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>The author:<\/strong><\/p>\n\n\n\n<p>Dhruv Mehta is a Digital Marketing Professional who works at Acquire and provides solutions in the digital era. In his free time, he loves to write on tech and marketing. He is a frequent contributor to Tweak Your Biz. Connect with him on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/digidhruv\" target=\"_blank\">Twitter<\/a>&nbsp;or&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/thedvmehta\/\" target=\"_blank\">LinkedIn<\/a>.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ever wondered what role does your eCommerce landing page plays in your overall conversion rate goals? Consider the following statistics<\/p>\n","protected":false},"author":31003,"featured_media":9637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/image5-16.png?fit=800%2C400&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/9623"}],"collection":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/users\/31003"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/comments?post=9623"}],"version-history":[{"count":1,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/9623\/revisions"}],"predecessor-version":[{"id":19661,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/9623\/revisions\/19661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/media\/9637"}],"wp:attachment":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/media?parent=9623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/categories?post=9623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/tags?post=9623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}