{"id":8504,"date":"2019-07-05T11:36:18","date_gmt":"2019-07-05T07:36:18","guid":{"rendered":"https:\/\/blog.cs-cart.com\/?p=8504"},"modified":"2024-01-16T12:03:53","modified_gmt":"2024-01-16T08:03:53","slug":"5-secrets-of-success-from-the-most-victorious-crowdfunding-campaigns","status":"publish","type":"post","link":"https:\/\/www.cs-cart.com\/blog\/5-secrets-of-success-from-the-most-victorious-crowdfunding-campaigns\/","title":{"rendered":"5 Secrets of Success from the  Most Successful Crowdfunding Campaigns"},"content":{"rendered":"\n<p>Crowdfunding is the process of raising money in order to make more money. It is the process of convincing the masses that your vision is worth their time, attention, and money.<\/p>\n\n\n\n<p>Successful crowdfunding campaigns become successful due to many reasons. The causes and the factors that give projects momentum, virality, and success are extremely diverse.<\/p>\n\n\n\n<p>Nevertheless, those who know how to effectively craft and perform high-class crowdfunding campaigns are not lucky or \u201cgifted\u201d.&nbsp;<\/p>\n\n\n\n<p>These smart individuals are leveraging various intelligent techniques, triggers, and <a href=\"https:\/\/conversionxl.com\/blog\/crowdfunding-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">psychology principles<\/a> to boost their crowdfunding\u2019s reach and impact, so their momentum can only grow stronger and stronger.&nbsp;<\/p>\n\n\n\n<p>Of course, since you\u2019ve landed on this particular post, I suppose you\u2019re looking for the \u201ctricks\u201d and \u201csecrets\u201d that I\u2019ve just mentioned about. Sure. You\u2019ll get them. But\u2026<\/p>\n\n\n\n<p>What will you do with them? Most readers skim through posts such as these, without actually focusing on truly learning. I\u2019d highly suggest you take these \u201csecrets\u201d seriously because they can make the entire difference between a \u201closing\u201d and a \u201cwinning\u201d crowdfunding campaign.<\/p>\n\n\n\n<p>Let\u2019s have a look.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Satisfy_a_Real_Need_and_Solve_or_Solve_a_Real_Problem\"><\/span><strong>Satisfy a Real Need and Solve or Solve a Real Problem<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How do you justify the crowdfunding campaigns? How does it benefit the world? Why your project, and not another?<\/p>\n\n\n\n<p>The number one reason why crowdfunding campaigns turn successful is that the products they feature are usually evergreen and they solve real needs and problems.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a big difference between donating $1,000 to a company who wants to provide water to Africa children through some ingenious tool and donating $1,000 to a teenager fashion company that aims to redefine the trends once again. Trends come and go while problems will always persist.<\/p>\n\n\n\n<p>Seek solutions to real problems, find a way to contribute to the \u201chigher good\u201d and let people know that you genuinely care for the world, and not just for yourself and your capital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Research_Research_Research\"><\/span><strong>Research, Research, Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Brian_Tracy\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Brian Tracy<\/a> said that \u201cone minute in planning equals ten minutes in action\u201d. Then what about one month of planning? How much work can we save then?<\/p>\n\n\n\n<p>Here\u2019s another secret: to skyrocket your crowdfunding campaign\u2019s success odds, focus and work on your project way before you list it.&nbsp;<\/p>\n\n\n\n<p>This means that it often takes months (and years) to analyze, optimize, and stabilize your prototype. Crowdfunding involves a lot of work, and it can get overwhelming. For that reason, you should always be 100% ready to go before you \u201cgo crowdfunding\u201d.<\/p>\n\n\n\n<p>Do your homework first. The first Bluetooth speaker prototype launched by Van Den Nieuwenhuizen took over five years of planning and initial testing. Thomas Edison made a thousand attempts to create the lightbulb. When he has succeeded, there was no longer a need for crowdfunding.<\/p>\n\n\n\n<p>Brian Cole, one of my fellow colleagues from <a href=\"https:\/\/nsbroker.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">NSBroker<\/a> says that there exists such a motto in their office:<\/p>\n\n\n\n<p>\u201cThere will be many challenges that you can anticipate by simply starting earlier. When you\u2019re into something for a few months or years already, you\u2019ll know how to react in critical circumstances and make wise and calculated decisions.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_Your_Audience_and_Build_a_Followers_Database_Before_Starting\"><\/span><strong>Define Your Audience and Build a Follower\u2019s Database Before Starting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another secret of most <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/crowdfunding-storytelling\" target=\"_blank\" rel=\"noopener follow\">successful crowdfunding campaigns<\/a> is to know your audience better than you know yourself. When you create a product and expect a lot of people to support it, you need to fully understand what your audience\u2019s thinks, wants, desires, dreams for, and so on.&nbsp;<\/p>\n\n\n\n<p>You must know what touches them, and what makes them \u201ctick\u201d. Great products send strong emotional impacts.&nbsp;<\/p>\n\n\n\n<p>Defining your audience is a long-term process that can be broken into a few steps:<\/p>\n\n\n\n<ul><li>Brainstorming&nbsp;<\/li><li>Surveying (direct feedback)<\/li><li>Analysis (data) (indirect feedback)<\/li><\/ul>\n\n\n\n<p>Developing an online presence, gathering followers, and collecting email subscribers will allow you to gather the initial feedback required to optimize your crowdfunding campaign (before actually launching it). Therefore, before giving it a go, make sure you have a market fit and some well-developed target personas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sell_Visions_Instead_of_Features\"><\/span><strong>Sell Visions Instead of Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Successful crowdfunding campaigns become successful because they sell more than just products and features. They sell inspiration, innovation, and visions. They provide people with a glimpse of \u201cnew\u201d. A fresh perspective will always grab attention.<\/p>\n\n\n\n<p>\u201cA vision is something that \u201ctouches the heart\u201d of your prospect. It makes him feel like your project is not about the world but about him. It resonates with his principles and so it wins its trust and faith.\u201d \u2013 Jane Clarke, Crowdfunding Manager at one of the writing services.<\/p>\n\n\n\n<p>There\u2019s a \u201cclick\u201d in every person\u2019s brain whenever someone or something has something in common with him. If your product makes the world a better place, if it brings good to both the masses and the project supporters, you\u2019ll usually have a winner. Promote it well and you\u2019ll soon be there!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Rely_Solely_on_Crowdsourcing\"><\/span><strong>Don\u2019t Rely Solely on Crowdsourcing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As they say, you should \u201cbring some money to the table\u201d and not rely only on crowdsourcing. Most successful crowdfunding projects were started by entrepreneurs who have personally invested everything they had to turn their idea into reality.&nbsp;<\/p>\n\n\n\n<p>Marc Barros has recently launched the Moment smartphone lens, a product that has raised over <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.kickstarter.com\/projects\/584288471\/moment-amazing-lenses-for-mobile-photography\" target=\"_blank\">$100,000 on Kickstarter in only 28 hours<\/a>. Before getting to that achievement, he pointed out that they\u2019ve invested over $80,000 to prepare for the Kickstarter stage: prototyping, samples, engineering, design, branding, crowdfunding marketing, and much more.<\/p>\n\n\n\n<p>Remember: crowdfunding success is rare. The more you prepare for it and the more you invest in it (through every possible resource you have) the higher your odds will be. These tips will help you start top crowdfunding campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you think about it, every individual is able to launch a crowdfunding campaign. However, it\u2019s only the exceptions who \u201cmake it big\u201d. In crowdfunding, you\u2019re successful when you\u2019ve reached the financial milestone needed to begin your operations. It\u2019s not about making millions of dollars, but about \u201cborrowing\u201d those millions to materialize your concept and vision.<\/p>\n\n\n\n<p>Pay attention to our tips and tricks, and make sure you keep them close into consideration while approaching your future crowdfunding campaign. Best of luck!<\/p>\n\n\n\n<p style=\"text-align:right\"><strong>by Jacob Dillon<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crowdfunding is the process of raising money in order to make more money. It is the process of convincing the<\/p>\n","protected":false},"author":31003,"featured_media":8505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,5],"tags":[],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/campaigns.jpg?fit=770%2C385&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/8504"}],"collection":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/users\/31003"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/comments?post=8504"}],"version-history":[{"count":0,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/8504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/media\/8505"}],"wp:attachment":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/media?parent=8504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/categories?post=8504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/tags?post=8504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}