{"id":7759,"date":"2019-02-14T10:05:17","date_gmt":"2019-02-14T07:05:17","guid":{"rendered":"http:\/\/blog.cs-cart.com\/?p=7759"},"modified":"2025-07-08T14:01:18","modified_gmt":"2025-07-08T10:01:18","slug":"infographic-how-speed-affects-your-website","status":"publish","type":"post","link":"https:\/\/www.cs-cart.com\/blog\/infographic-how-speed-affects-your-website\/","title":{"rendered":"How Speed Affects Your Website"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/speed.jpg?w=800&#038;ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/Josh.png?w=150&#038;ssl=1\" alt=\"Josh\" \/><\/td><td><b>Josh Wardini, Community Manager at Webmastersjury<\/b><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Creating an e-commerce website has become increasingly easy over the last few decades. Nowadays, all you need is a good platform, and you can create a first-rate store in a matter of hours. You don\u2019t even need to be a web developer\u2014everything happens at a click of a button.<\/p>\n\n\n\n<p>Still, you can\u2019t go into it without knowing what makes a good store. There are a lot of factors that determine a store\u2019s success. A lot of shopping platforms focus on these. A good shopping platform should create stores that are SEO-friendly, user-friendly, and visually appealing.<\/p>\n\n\n\n<p>However, even with all of that, your e-store will probably need some extra optimization. It\u2019s easy for owners of online stores to overlook an important thing or two simply because there are so many things to take care of.<\/p>\n\n\n\n<p>Speed is one important factor that few people address. Even if everything looks fine with your store, things like unoptimized images or too many page elements can hurt page load times.<br \/><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><br \/>If you\u2019re wondering why speed matters, the infographic below provides a thorough explanation. Here are the most important highlights:<\/p>\n\n\n\n<ul>\n<li>3 seconds of load time means 40% of customers leave your website<\/li>\n\n\n\n<li><a href=\"https:\/\/hostingtribunal.com\/blog\/how-speed-affect-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">18% of customers give up<\/a> on a transaction if a website is slow<\/li>\n\n\n\n<li>Each second of delay reduces customer satisfaction by 16% and conversions by 7%<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s obvious that having a fast store is the best policy. If you want a lot of customers, you need a fast site.<\/p>\n\n\n\n<p>If you\u2019re looking for a shopping platform, <a href=\"https:\/\/www.cs-cart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CS-Cart<\/a> is one of the few platforms that take speed into account. If you <a href=\"https:\/\/www.cs-cart.com\/blog\/five-server-tweaks-to-get-maximum-speed-out-of-cs-cart-4-3-1\/\" target=\"blank\" rel=\"noopener noreferrer\">tweak your server properly<\/a>, you can get 95 Google PageSpeed points\u2014putting your website far above the average. For even better performance, explore <a href=\"https:\/\/www.cs-cart.com\/blog\/several-server-tweaks-and-recommendations-to-get-maximum-speed-out-of-cs-cart-and-multi-vendor\/\">CS-Cart speed optimization<\/a> tips and techniques shared in the official documentation and community forums.<\/p>\n\n\n\n<p>Of course, no platform can account for everything. You still need a fast hosting provider. If your hosting is slow, no kind of speed optimization helps.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/Website-Speed-IG.jpg?w=800&#038;ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How speed affects your website<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Does site speed affect google ranking? Website page loading time is vital in today&#8217;s user experience. Even a fraction of a second makes a huge difference to search rankings, customer satisfaction, conversions, and sales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How? Find the answers in the infographic below!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">HOW SPEED AFFECTS SHOPPING HABITS<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s see the correlation between page load speed and bounce rate.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">BOUNCE RATE INCREASE<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">39% of people will leave a website if images load too long or don&#8217;t load at all.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Slow website is the top reason for 51% of the US online customers to abandon a purchase.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">74% of users will leave a website if it doesn&#8217;t load on their smartphone after 5 sec.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">REVENUE DROP<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">$18 BILLION per year is the total cost of abandoned shopping carts for online retailers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">NEGATIVE PUBLICITY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">44% of customers will tell their friends about a bad experience online.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CUSTOMER LOYALTY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">52% of customers cite that quick page loading is important to their site loyalty.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A 1-sec delay decreases customer satisfaction by 16%.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">PAGE TRAFFIC DROP<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A lag time of 0.4 seconds can result in a decrease of 0.44% traffic.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A 1 sec delay in page load time means an 11% decline in page views.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An extra 0.5 seconds in each search page generation would cause traffic to drop by 20%<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">WHAT IS AFFECTED?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">KEY HIGHLIGHTS<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CUSTOMER EXPERIENCE<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Visitors spend 1% of their time checking banner content if a page takes more than 8 sec to load.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">75% of users won&#8217;t return to a webpage if it takes more than 4 seconds to load.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">79% of users are less likely to buy from the site again if they are dissatisfied with website performance.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">EFFECTS ON THE INDUSTRY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CASE STUDY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">AliExpress reduced load time for their pages by 36% and recorded a 10.5% increase in orders and a 27% increase in conversions for new customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CHECKOUT RATE<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For 46% of online buyers, checkout speed is the No.1 factor that decides if they will come back to the site.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">44% of online customers worry about the success of the transaction when a checkout page takes too long.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">EFFECTS ON THE INDUSTRY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CASE STUDY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For every 0.1 sec decrease in checkout page load speed, Mobify&#8217;s customers saw a 1.55% lift in session-based conversion.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">REVENUE<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">64% of shoppers who are dissatisfied with their site visit will shop somewhere else next time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">43% of buyers will go to a competitor&#8217;s site next time if they&#8217;re faced with a negative <a href=\"https:\/\/www.cs-cart.com\/blog\/mobile-commerce-optimization-designing-seamless-shopping-experiences-for-post-millenials\/\" title=\"\">mobile shopping experience<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon did a test that showed they would lose $1.6B\/year if the speed slowed down by just 1 sec.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">EFFECTS ON THE INDUSTRY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CASE STUDY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">2 seconds delay in Bing led to a 4.3% loss in revenue per visitor and a 3.75% reduction in clicks.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Trainline reduced latency by 0.3s across their funnel. This resulted in an extra \u00a38M\/year increase in revenue.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SEO<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, let\u2019s see how much does site speed affects SEO.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Google<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Google&#8217;s research showed that the chance of a bounce increased 32% when the page load time went from 1s to 3s.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When the page load goes from 1s to 5s, the chance increases to 90%.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If your site takes up to 10 sec to load, the chance of a bounce increases to 123%.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Users visit 8.9 pages when page load time is 2 sec, and 3.3 pages when page load time is 8 sec.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">EFFECTS ON THE INDUSTRY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CASE STUDY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SmartFurniture.com sped up the site, which led to 20% increase in organic search traffic.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Microsoft&#8217;s 0.4s delay can result in a reduced query volume of 0.21%.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">ABANDONMENT<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">40% of customers abandon a website that takes more than 3 sec to load.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A 2-second loading delay during a transaction can result in abandonment rates of up to 87%<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">18% of customers will abandon their transactions if the pages are too slow.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">EFFECTS ON THE INDUSTRY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CASE STUDY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Yahoo! Reduced their page load time by 0.4 sec, which resulted in a traffic increase by 9%.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SITE SPEED AND CONVERSION RATE<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A 1-sec delay in page response can result in a 7% decrease in conversions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The average peak load time for conversions is 2 sec, which is faster than millions of websites.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">EFFECTS ON THE INDUSTRY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CASE STUDY<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For every 1 second of improvement, Walmart experienced up to a 2% increase in conversions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ancestory.com improved the render time of web pages by 68%, reduced page bloat by 46%, and load time by 64% which resulted in a 7% rise in conversions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For every 0.1 seconds of improvement, Walmart grew incremental revenue by up to 1%.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">INTERESTING FACT<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If Google increased its page load time by 0.5 seconds, they&#8217;d get 25% fewer searches.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">FUN FACT<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers remember online loading time as being 35% longer than they actually are.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">MOBILE VS DESKTOP<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The mobile landing page fully loads in 22 sec in average.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The average browser load time in the USA is 9.3 sec.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">53% of mobile site visits are abandoned if pages take longer than 3 secs to load.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">50% of users are likely to abandon a site if it doesn&#8217;t load within 2 sec.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Mobile sites that load in 5 seconds earn up to 2x more mobile ad revenue.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A 1-sec delay could potentially cost $2.5M\/year in lost sales if an e-commerce site is making $100K\/day.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">MOBILE VS. DESKTOP EXPECTATIONS<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">12% of users expect their phone loading to be faster than their desktop.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">21% of users expect their phone loading to be equal with their desktop.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">25% of users expect their phone loading to be as fast as their desktop.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">30% of users expect loading to be slower on their phones.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">INTERESTING FACT<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If Amazon increased its page load time by 0.1 seconds, they&#8217;d lose 1% of their sales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CUSTOMER EXPECTATION<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">64% of smartphone users expect pages to load in &lt;4 seconds.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>More useful eCommerce articles and infographics are coming your way. Follow CS-Cart on <a title=\"CS-Cart on Facebook\" href=\"https:\/\/www.facebook.com\/cscart.official\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> and <a title=\"CS-Cart on Twitter\" href=\"https:\/\/twitter.com\/cscart\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> not to miss them!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Josh Wardini, Community Manager at Webmastersjury Creating an e-commerce website has become increasingly easy over the last few decades. Nowadays,<\/p>\n","protected":false},"author":31003,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/7759"}],"collection":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/users\/31003"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/comments?post=7759"}],"version-history":[{"count":1,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/7759\/revisions"}],"predecessor-version":[{"id":19250,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/7759\/revisions\/19250"}],"wp:attachment":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/media?parent=7759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/categories?post=7759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/tags?post=7759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}