{"id":7723,"date":"2019-02-07T09:00:09","date_gmt":"2019-02-07T06:00:09","guid":{"rendered":"http:\/\/blog.cs-cart.com\/?p=7723"},"modified":"2020-11-19T12:58:22","modified_gmt":"2020-11-19T08:58:22","slug":"five-visual-content-tips","status":"publish","type":"post","link":"https:\/\/www.cs-cart.com\/blog\/five-visual-content-tips\/","title":{"rendered":"Five Ways to Use Visual Content in Your Ecommerce Marketing Strategy"},"content":{"rendered":"

<\/p>\n\n\n\n
\n\"Dave\"<\/td>\nDave Schneider is the founder of LessChurn<\/a>, churn reduction app. In 2012 he quit his job to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me<\/a><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

E-commerce business owners have a thousand things on their mind. What should you sell? Do you use ecommerce software like CS-Cart<\/a> or do you create something from scratch? How should you market your product?<\/p>\n

As an e-commerce marketer, there are numerous opportunities through which you can engage your target audience. However, many of these come with significant investments in terms of money. A topnotch e-commerce marketing strategy by leveraging content can help increase your conversions and boost exposure without causing a dent in your bank account.<\/p>\n

Your goal is pretty straightforward: drawing people to your ecommerce site so they end up buying something. Posting engaging content is the best way to do that and do you know what the best form of content marketing is? That\u2019s right: visual content.<\/p>\n

Did you know posts that involve images produce 650 percent higher engagement than posts that just involve text? Not just that, but eMarketer reports that Facebook posts from brands that included images yielded 87 percent of total engagements.<\/p>\n

Its effectiveness is exactly why visual content needs to be prioritized for your ecommerce marketing strategy. So, here are four ways you can do that.
\n<\/p>\n

<\/span>Infographics<\/span><\/h2>\n

Infographics are extremely underrated\u2014they can actually increase web traffic by 12 percent. They\u2019re a great way to grab the attention of your readers and summarizes information when people don\u2019t have the time to read the entire post. Not only that, but they\u2019re extremely easy to understand and remember, too.<\/p>\n

To get the most out of infographics, it is vital to invest in design time and choose the right images. The information you\u2019re trying to convey needs to flow seamlessly and that\u2019s why the design element needs to be error-free.<\/p>\n

You can, also, use an infographic based on an old blog post or video. Repurposing existing content is a great way to ensure your content creation is maximized.<\/p>\n

<\/span>Unboxing Videos<\/span><\/h2>\n

Of the infinite ways, you can use video marketing<\/a> to your advantage, one of the ways that require the least effort is unboxing videos. They\u2019re pretty self-explanatory: all you need to do is show the product being unboxed. So, what\u2019s so exciting about that?<\/p>\n

It\u2019s simple, it taps into human nature and creates a feeling of anticipation for your viewers, encouraging them to buy your product so they can have the same experience.<\/p>\n

<\/span>Product Videos<\/span><\/h2>\n

This way is pretty straightforward where you need to highlight your product and explain its features in depth. If you\u2019re looking for an example, no brand does this better than Apple.<\/p>\n

Product videos are definitely worth the investment since 58 percent of shoppers think companies that post product videos are trustworthy and 71 percent of consumers think such videos explain the product better.<\/p>\n

<\/span>User-generated Content<\/span><\/h2>\n

One of the best ways to enhance customer experience is with visual content that actually gets customers involved. Today, social media plays a huge role to engage consumers and people are more likely to be loyal if a brand gives them the spotlight.<\/p>\n

A lot of brands create content by reposting images shared by customers on their social media profiles of websites. While these images obviously aren\u2019t captured professionally, their authentic nature will have a great impact on your customers. User-generated content not only gives you more content to post, but it also makes your brand more relatable by highlighting that customers trust you.<\/p>\n

<\/span>Slideshares<\/span><\/h2>\n

Perhaps the best part about Slideshare is that the platform is used by people who want authoritative resources on a particular topic. By converting your text into slides, you can make your content more available to your target audience and position yourself as a valuable resource in your industry.<\/p>\n

While there are many innovative ways to create a unique e-commerce platform, one thing\u2019s for sure: visual content is crucial. It allows you to create meaningful interactions with your customers and attract them in creative ways, creating the best possible customer experience.<\/p>\n

Have you tried any of these ways for your e-commerce business? Or do you have any suggestions of your own? Sound off in the comments below!<\/p>\n

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More useful eCommerce articles and infographics are coming your way. Follow CS-Cart on Facebook<\/a> and Twitter<\/a> not to miss them!<\/p>\n","protected":false},"excerpt":{"rendered":"

Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world,<\/p>\n","protected":false},"author":31003,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/7723"}],"collection":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/users\/31003"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/comments?post=7723"}],"version-history":[{"count":0,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/7723\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/media?parent=7723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/categories?post=7723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/tags?post=7723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}