{"id":7029,"date":"2018-02-01T11:49:08","date_gmt":"2018-02-01T08:49:08","guid":{"rendered":"http:\/\/blog.cs-cart.com\/?p=7029"},"modified":"2025-04-16T15:15:33","modified_gmt":"2025-04-16T11:15:33","slug":"simple-and-effective-ways-to-reduce-cart-abandonment","status":"publish","type":"post","link":"https:\/\/www.cs-cart.com\/blog\/simple-and-effective-ways-to-reduce-cart-abandonment\/","title":{"rendered":"Simple and Effective Ways to Reduce Cart Abandonment"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/cart-abandon.jpg?w=800&#038;ssl=1\" alt=\"Simple and Effective Ways to Reduce Cart Abandonment - CS-Cart Blog\" title=\"Simple and Effective Ways to Reduce Cart Abandonment\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Simple and Effective Ways to Reduce Cart Abandonment: photo 2\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/Jason.jpg?resize=80%2C272&#038;ssl=1\" alt=\"Simple and Effective Ways to Reduce Cart Abandonment: photo 2 - CS-Cart Blog\" width=\"80\" height=\"272\"\/><\/td><td><i>Jason Chow is an Outreach Manager and marketer for Webrevenue.io, where we provide content and marketing for startups and online businesses.<\/i><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Don\u2019t you just hate it when you see a customer adds items to the shopping cart, only to just abandon it right before checkout? Shopping cart abandonment is a serious issue that online businesses often face and unfortunately, it\u2019s impossible to eliminate it completely. In this article, you will learn <a href=\"https:\/\/sleeknote.com\/blog\/cart-abandonment-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">cart abandonment statistics<\/a> and how to <a href=\"https:\/\/www.cartstack.com\/blog\/abandoned-cart-exit-intent-examples-that-convert\/\" target=\"_blank\" rel=\"noopener follow noreferrer\">reduce shopping cart abandonment<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>As of the second quarter of 2017, it was found that more than <a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\">77% of online retail orders were abandoned<\/a> instead of purchasing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/i.imgur.com\/4vi9iNF.jpeg?w=800&#038;ssl=1\" alt=\"Simple and Effective Ways to Reduce Cart Abandonment: photo 3 - CS-Cart Blog\" title=\"Simple and Effective Ways to Reduce Cart Abandonment: photo 3\"\/><\/figure>\n\n\n\n<p>However, that does not mean you can\u2019t reduce cart abandonment rate. In this post, we\u2019ll share with you some tips and tricks to combat shopping cart abandonment and improve your chances of getting that sale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Your_Checkout_Simple\"><\/span>Make Your Checkout Simple<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A major reason for cart abandonment? A complicated checkout process. A research by the Baymard Institute claims that as much as <a href=\"https:\/\/baymard.com\/checkout-usability\" target=\"_blank\" rel=\"noopener noreferrer\">27% of window shoppers abandon their carts<\/a> when the payment and <a href=\"https:\/\/www.cs-cart.com\/blog\/7-best-practices-to-ensure-a-seamless-checkout-experience\/\" title=\"\">checkout process<\/a> becomes too complicated.<\/p>\n\n\n\n<p>Keep your checkout process as simple as possible. At the end of the day, your checkout process should be down to just three items:<\/p>\n\n\n\n<ul>\n<li>Delivery details<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Payment details<\/li>\n\n\n\n<li>Review and confirmation<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Send_Reminder_Emails_About_Their_Carts\"><\/span>Send Reminder Emails About Their Carts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your customer happens to have an account registered to your online store, then odds are you can reach them via email.<\/p>\n\n\n\n<p>Set up an email automation service that will automatically send out emails to users who abandoned their carts. For example, <a href=\"https:\/\/docs.cs-cart.com\/4.7.x\/user_guide\/marketing\/abandoned_live_carts.html\" target=\"_blank\" rel=\"noopener noreferrer\">CS-Cart comes with abandoned cart email<\/a> by default. Make use of it and hopefully, the customers will be reminded of the products they were about to purchase and follow through with it. Reminder emails are one of the most effective methods when learning how to reduce cart abandonment in any online store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_the_Load_Times_Short\"><\/span>Keep the Load Times Short<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A case study by <a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/case-study-your-slow-shopping-cart-pages-are-killing-conversions-heres-what-you-can-do-about-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unbounce<\/a> shows that a slow loading cart page can have a huge effect on a customer\u2019s decision to follow through with their purchase. So, it pays to have a cart page that\u2019s optimized and loads fast.<\/p>\n\n\n\n<p>Thankfully, you can easily fix this problem by using the <a href=\"https:\/\/www.webhostingsecretrevealed.net\/hosting-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">best web hosting services<\/a> around to keep your site loading smoothly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Your_Extra_Costs_Fees_Shipping_Tax_to_a_Minimum\"><\/span>Keep Your Extra Costs (Fees, Shipping, Tax) to a Minimum<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nothing turns off a purchase more than finding out that you had to pay exorbitant additional fees. If the shipping cost is higher or equal to the price of the goods itself, you\u2019d think twice before going ahead with the purchase.<\/p>\n\n\n\n<p>If you want to make sure that you don\u2019t scare off your customers (and that all important sale), try to keep all those additional costs at a minimum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Provide_Multiple_Payment_Options_and_Make_Sure_Theyre_Secure\"><\/span>Provide Multiple Payment Options (and Make Sure They&#8217;re Secure)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Having a variety of payment options is a necessity for any online businesses today. Imagine losing out on a sale just because the customer can\u2019t use their preferred card.<\/p>\n\n\n\n<p>Avoid those situations by accounting for all card payment types (credit, debit, prepaid, etc.) and include worldwide payments such as PayPal, Google Wallet, and others.<\/p>\n\n\n\n<p>In CS-Cart, there are over <a href=\"https:\/\/www.cs-cart.com\/multi-vendor-functions\" target=\"_blank\" rel=\"noopener noreferrer\">50 payment gateways and processors<\/a> you can choose from.<\/p>\n\n\n\n<p>With more payment options, your user will more likely go through with their purchase, Plus, you\u2019ll also open up your online store to bigger audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Put_Up_an_Exit-Intent_Popups\"><\/span>Put Up an Exit-Intent Popups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Last, a popup is not just an excellent way to get users to <a href=\"https:\/\/www.webhostingsecretrevealed.net\/blog\/blogging-tips\/which-email-newsletter-service-is-best-for-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">sign-up for your newsletter<\/a>, you can also use it to encourage them to stay and go through with the purchase by offering a deal or giving more information about the product.<\/p>\n\n\n\n<p>You can check plugins such as <a href=\"https:\/\/yeloni.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yeloni<\/a> or <a href=\"https:\/\/www.optimonk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimonk<\/a> to implement to your site.<\/p>\n\n\n\n<p>So there you have answer to the question how to improve cart abandonment rate. If you implement all of the suggestions to your site, you will definitely reduce the rate of cart abandonment for your site. Want more help with setting up your cart online? Check out our <a href=\"https:\/\/www.cs-cart.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a> for more details!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Don&#8217;t forget to subscribe to the CS-Cart <a title=\"CS-Cart on Facebook\" href=\"https:\/\/www.facebook.com\/cscart.official\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> and <a title=\"CS-Cart on Twitter\" href=\"https:\/\/twitter.com\/cscart\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> pages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jason Chow is an Outreach Manager and marketer for Webrevenue.io, where we provide content and marketing for startups and online<\/p>\n","protected":false},"author":31003,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,5],"tags":[],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/7029"}],"collection":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/users\/31003"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/comments?post=7029"}],"version-history":[{"count":1,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/7029\/revisions"}],"predecessor-version":[{"id":18073,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/7029\/revisions\/18073"}],"wp:attachment":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/media?parent=7029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/categories?post=7029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/tags?post=7029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}