{"id":16117,"date":"2024-10-11T17:31:56","date_gmt":"2024-10-11T13:31:56","guid":{"rendered":"https:\/\/www.cs-cart.com\/blog\/?p=16117"},"modified":"2025-09-11T13:33:32","modified_gmt":"2025-09-11T09:33:32","slug":"how-to-prepare-for-black-friday-tricks-from-big-ecommerce-players","status":"publish","type":"post","link":"https:\/\/www.cs-cart.com\/blog\/how-to-prepare-for-black-friday-tricks-from-big-ecommerce-players\/","title":{"rendered":"How To Prepare For Black Friday: Tricks From Big eCommerce Players"},"content":{"rendered":"\n

Black Friday is coming soon, which means it\u2019s time for your business to think about stocks, advertising campaigns, and strengthening the selling tools.<\/p>\n\n\n\n

This year the first Friday after Thanksgiving falls on November 29. From that day, the holiday shopping season will not only test eCommerce businesses\u2019 competitiveness, but also give them the opportunity to stand out to their clients. With a carefully designed strategy, you can earn almost one month\u2019s worth of revenue, increase sales, promote your brand and expand your customer base.<\/p>\n\n\n\n

In this article, you will learn how to prepare for Black Friday based on the experience of major eCommerce players.<\/p>\n\n\n\n

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<\/span>Trends to Consider For Black Friday Promo<\/span><\/h2>\n\n\n\n

Holiday shopping season is covering more and more iconic days, from Black Friday to Small Business Saturday and Cyber Monday sales. Let’s take a look at the statistics following these days.<\/p>\n\n\n\n

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Mobile Shopping<\/h3>\n\n\n\n

Throughout the holidays, online shopping is preferred by 43% of users, among which 51.1% are mobile users and 48.9% are desktop ones. <\/p>\n\n\n\n

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Source: Black Friday Statistics 2024<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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Product Category Focus<\/h3>\n\n\n\n

One of the most popular categories of goods is clothing and electronics<\/a>. At the same time, many buyers leave the purchase of large household appliances just on Black Friday, expecting a significant discount.<\/p>\n\n\n\n

The main expenditure is on non-food products: accessories, cosmetics, health goods, household items and other categories, most often not included in the list of essential things for daily use. Which is also defined by Black Friday focus as an opportunity to choose gifts for holidays for yourself and your closest ones. Black Friday deals give more reasons to approach the purchase less consciously and spend a little more money just on the whim.<\/p>\n\n\n\n

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Source: Black Friday Statistics 2024<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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Audience Shifting<\/h3>\n\n\n\n

Another notable statistic is that Gen Z is currently one of the most active groups of buyers during Black Friday sales. While in 2022 the percentage was equally shared between Gen Z and Millennials at 79%, by 2023 the number of Millennials buyers decreased to 75% and Gen Z increased to 83%.<\/p>\n\n\n\n

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Source: Black Friday Statistics 2024<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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Attitude Towards Black Friday<\/h3>\n\n\n\n
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Source: Tidio<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

However, about 57% of online shoppers believe that Black Friday is mostly a scam. People do prefer good offers, but they don\u2019t support Black Friday tradition in general. This, in turn, has shaped another trend, which we will talk about later. <\/p>\n\n\n\n

In the meantime, let\u2019s conclude that Black Friday is indeed the biggest major event during the holiday season. During this time the eCommerce industry has developed certain patterns of work with marketing campaigns, as well as tools to boost sales.<\/p>\n\n\n\n

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<\/span>Black Friday Checklist: How Not to Leave Your Business in the Red<\/span><\/h2>\n\n\n\n

What does preparation for Black Friday look like for an eCommerce store? For a physical store, this could be presented by brightly colored advertising banners. But in a digital showcase you need to think about how to \u201cwrap\u201d the promo for eCommerce customers. <\/p>\n\n\n\n

But even before that, it is important to prepare well. So we at CS-Cart have gathered our clients\u2019 experience and examples from big industry players, compiling a Black Friday checklist for you.<\/p>\n\n\n\n

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\u2714\ufe0f Analyze Statistics of the Past Years<\/h3>\n\n\n\n

It all starts with planning, and given Black Friday format you need to plan your discount offers. <\/p>\n\n\n\n

Try to collect as much data as possible about your past years\u2019 sales\u2014what did users pay the most attention to? What products do they add to their favorites but hesitate to buy?<\/p>\n\n\n\n

Collect information about user behavior in your location and niche: what product categories are in demand? What is the average order value?<\/p>\n\n\n\n

If you’re operating an omnichannel business, collect aggregated analytics across all types and areas of your business. Depending on the type of a product, the data can vary greatly.<\/p>\n\n\n\n

You can analyze such statistics in Google Trends. Besides, not limited to the internal data of your business, but also examine the demand for the products of your niche. Enter a keyword query related to a certain product and see how popular it was.<\/p>\n\n\n\n

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Example of searching by keyword in Google Trends<\/em><\/figcaption><\/figure>\n\n\n\n
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\u2714\ufe0f Evaluate the Discounts You Can Offer<\/h3>\n\n\n\n

Of course, you need to look at your business opportunities sensibly. Evaluate your product range\u2014what products or services are you willing to discount? How generous can this offer be?<\/p>\n\n\n\n

Meanwhile, competitors are not sitting idle either, especially during Black Friday sales. Think about what additional enticing offers you can give to your customers. It could be:<\/p>\n\n\n\n