Many marketplace businesses have appeared in the last few years. The competition is growing. To surpass competitors, entrepreneurs are trying to improve their businesses by enhancing the user experience. There are many ways to improve user experience. In this article, we will look at the terms UX and UI designs, a few ways to improve their performance, and take a glance at a buyer oriented marketplace example.<\/p>\n\n\n\n
Since the nineties, the idea of design thinking was born and evolved. Specialists in those years began to study how a designer thinks. This idea shifted from the theoretical to practical experience. This approach was perceived as an innovative one and served to organize complex mechanisms and designs as conveniently as possible. The popularity of this approach has been growing since its creation. It is now used in various spheres from finance to IT.<\/p>\n\n\n\n
There are two terms that are very close to each other in meaning: User Experience<\/strong> and User Interface<\/strong>.<\/p>\n\n\n\n User Experience<\/strong> is the impression that a user gets from working with any interface. The main requirement is the simplicity of achieving the purpose for which an interface was invented. The User Experience can be described as the logic of an interface<\/em>. The interface must be properly designed and adapted to accomplish certain goals in a simple way.<\/p>\n\n\n\n User Interface<\/strong> is a set of characteristics of an interface. This is the part that determines how comfortable the design is to use. For example, how readable the text is, whether the buttons are easy to click or their placement is reasonable, and whether it looks good all together.<\/p>\n\n\n\n UX and UI is the design of any user interfaces in which usability and beauty are equally important. In the context of marketplace website design<\/a>, this balance is crucial to keep buyers engaged and drive conversions. Today, these terms are associated with websites and smartphones, but are applicable not only in IT.<\/p>\n\n\n\n Although the profession has existed for a very long time, it did not have a specific name before. It used to be that the function of UX\/UI designer was performed by an inventor himself. Let’s look at the developments of past centuries and what role UX and UI design played.<\/p>\n\n\n\n For example, the weaving loom. This machine was invented in 1785, but even then the principles of UX\/UI design were applicable in the development. The inventor planned how the machine would look and work: whether a user would sit or stand, how they should press the pedals and where this pedals would be located, how many heald frames are necessary for convenience, what details should be there to make the weaving process comfortable.<\/p>\n\n\n\n Now the same planning is a common practice in different areas. This approach is also crucial in marketplace app development<\/a>, where intuitive UX and UI design play a key role in user engagement and retention. Indeed, such design is applied very often in IT. This is due to the fact that developments in this area are steadily growing.<\/p>\n\n\n\n Let\u2019s see what are the leading features which can help to improve User Experience and create a buyer oriented marketplace<\/a>.<\/p>\n\n\n\n<\/span>10 tips of how to improve User Experience<\/span><\/h2>\n\n\n\n
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The common logic of a website or marketplace is built on the principles:<\/li>\n<\/ol>\n\n\n\n\n
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Use spacers in the text and separate logical blocks, elements and pictures. You can leave space not only at the top and bottom, but also on the right and left sides of the blocks and elements. Moreover, for the last few years there is a trend for minimalistic design so whitespaces help you to keep up with the times.<\/li>\n<\/ol>\n\n\n\n\n
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