{"id":10536,"date":"2021-05-12T11:00:11","date_gmt":"2021-05-12T07:00:11","guid":{"rendered":"https:\/\/www.cs-cart.com\/blog\/?p=10536"},"modified":"2025-11-28T10:58:33","modified_gmt":"2025-11-28T06:58:33","slug":"how-to-advertise-in-the-online-multi-vendor-marketplace","status":"publish","type":"post","link":"https:\/\/www.cs-cart.com\/blog\/how-to-advertise-in-the-online-multi-vendor-marketplace\/","title":{"rendered":"How to Advertise in the Online Multi Vendor Marketplace"},"content":{"rendered":"\n<p>The online&nbsp;<a href=\"https:\/\/www.cs-cart.com\/multivendor?internal_campaign=Blog&amp;internal_content=Post+Text\">multi-seller marketplace<\/a>&nbsp;main purpose is to match customers to the relevant sellers, and advertising is the critical tool to help vendors to find their target clients.<\/p>\n\n\n\n<p>Besides, paid advertising is the major revenue source of a virtual marketplace trading platform.<\/p>\n\n\n\n<p><a href=\"https:\/\/advertising.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Advertising<\/a>&nbsp;is&nbsp;<a href=\"https:\/\/digiday.com\/marketing\/amazon-ad-revenue-2-2b-132-percent\/\" target=\"_blank\" rel=\"noreferrer noopener\">worth<\/a>&nbsp;almost $2.2 billion and is one of the ecommerce marketplace shopping center&#8217;s most profitable services, while over 60% of Alibaba&#8217;s revenue&nbsp;<a href=\"https:\/\/www.emarketer.com\/Article\/Alibaba-Predicts-Huge-Revenue-Growth\/1015998\" target=\"_blank\" rel=\"noreferrer noopener\">comes<\/a>&nbsp;from its advertisement tools for sellers.<\/p>\n\n\n\n<p>To turn advertising features into the seller&#8217;s sales leverage and your multi vendor <a href=\"https:\/\/www.cs-cart.com\/marketplace-builder\" target=\"_blank\" rel=\"noopener\">marketplace business<\/a> revenue source, create tools that would bring a competitive advantage to each seller within your platform.<\/p>\n\n\n\n<p><strong>You may also be interested:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.cs-cart.com\/blog\/best-multi-vendor-marketplace-platform-softwares\/\">multi vendor marketplace software<\/a><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Defining_the_Advertising_Strategy\"><\/span>1. Defining the Advertising Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To define the long-term strategy and short-term tools correctly, understand your sellers&#8217; objectives and business context.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.1 Seller Type and Business Goals<\/h3>\n\n\n\n<p><strong>Understand each seller&#8217;s value to advertise<\/strong>: large choice, unique products, value-added services, to define the core set of the advertising tools&nbsp;<strong>that work best for the sellers&#8217; product and <a href=\"https:\/\/www.cs-cart.com\/online-marketplace-for-professional-services.html\" target=\"_blank\" rel=\"noopener\">service categories<\/a><\/strong>.<\/p>\n\n\n\n<p>Take into account&nbsp;<strong>vendor locations<\/strong>&nbsp;to map nearby vendors in the local-oriented ads.<\/p>\n\n\n\n<p>Provide the tools that would help the sellers to achieve their goals:<\/p>\n\n\n\n<ul>\n<li>boost listings and brand&#8217;s visibility;<\/li>\n\n\n\n<li>increase sales;<\/li>\n\n\n\n<li>reach new customers.<\/li>\n<\/ul>\n\n\n\n<p>To help sellers&nbsp;<strong>to increase traffic and acquire new customers who aren&#8217;t searching on an ecommerce multi site marketplace, use third-party platforms and shopping directories<\/strong>&nbsp;which allow buyers to compare products from various web multi-seller shopping malls. A robust <a href=\"https:\/\/www.cs-cart.com\/marketplace-management-software\" title=\"\">online marketplace management software<\/a> should provide integration options for these channels, making it easier for sellers to expand their reach.<\/p>\n\n\n\n<p>Newegg&nbsp;<a href=\"https:\/\/www.newegg.com\/sellers\/index.php\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">is daily updating<\/a>&nbsp;the most popular deal sites list to get a wider promotion for sellers products:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3138-6330-4466-a630-633162313864__image5.png?w=800&#038;ssl=1\" alt=\"global online multi-vendor marketplace\"\/><\/figure>\n\n\n\n<p>Etsy&#8217;s free&nbsp;<a href=\"https:\/\/help.etsy.com\/hc\/en-us\/articles\/360000338367-Shopping-Engine-Ads\" target=\"_blank\" rel=\"noreferrer noopener\">Shopping Engine Ads<\/a>&nbsp;automatically syndicate the sellers&#8217; listings to a variety of channels:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/support.google.com\/merchants\/answer\/188484\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Bing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.popsugar.com\/tos\" target=\"_blank\" rel=\"noreferrer noopener\">ShopStyle<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.polyvore.com\/cgi\/terms-of-service\" target=\"_blank\" rel=\"noreferrer noopener\">Polyvore<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/policies\/ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>To foster cross-selling and increase the average bill, provide various banners and tags:<\/strong><\/p>\n\n\n\n<ul>\n<li>bestsellers and on-sale;<\/li>\n\n\n\n<li>newest and recommended products;<\/li>\n\n\n\n<li>similar, most popular and recently viewed goods.<\/li>\n<\/ul>\n\n\n\n<p><strong>Blog helps to increase seller&#8217;s brand and listings&#8217; visibility<\/strong>&nbsp;within the global online multi-vendor marketplace:<\/p>\n\n\n\n<p>Flipkart&nbsp;<a href=\"https:\/\/stories.flipkart.com\/thomson-led-tvs\/\" target=\"_blank\" rel=\"noreferrer noopener\">is advertising<\/a>&nbsp;its sellers and their products on the blog:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3337-3832-4530-b064-393162663934__image7.png?w=800&#038;ssl=1\" alt=\"online multi-seller marketplace\"\/><\/figure>\n\n\n\n<p>Uber is leveraging both its own hub and video advertising to&nbsp;<strong>promote its drivers within and outside the&nbsp;<a href=\"https:\/\/www.cs-cart.com\/blog\/best-multi-vendor-marketplace-platform-softwares\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual marketplace trading platform<\/a><\/strong>,&nbsp;<a href=\"https:\/\/www.adweek.com\/brand-marketing\/uber-shines-a-light-on-its-most-complimented-drivers-in-series-of-long-form-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">through the video<\/a>&nbsp;shared via social and paid media:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild6239-6366-4266-b631-633935636337__image6.png?w=800&#038;ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p>Promoted listings tool helps to boost visibility and lead the online&nbsp;multi-seller marketplace&nbsp;traffic to the sellers&#8217; shops: sellers&#8217; promoted listings appear within the organic search results.<\/p>\n\n\n\n<p><em>eBay <\/em><a href=\"https:\/\/pages.ebay.com\/seller-center\/listing-and-marketing\/promoted-listings.html\" target=\"_blank\" rel=\"noreferrer noopener\">Promoted Listings<\/a><em>:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3066-6566-4238-b864-633533353739__image9.png?w=800&#038;ssl=1\" alt=\"virtual marketplace trading platform\"\/><\/figure>\n\n\n\n<p>The tool puts the sellers&#8217; merchandise in front of more active shoppers while&nbsp;<a href=\"https:\/\/pages.ebay.com\/seller-center\/listing-and-marketing\/promoted-listings.html\" target=\"_blank\" rel=\"noreferrer noopener\">offering<\/a>&nbsp;the beneficial usage conditions to the vendors:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild6663-3465-4234-b965-663832316135__image8.png?w=800&#038;ssl=1\" alt=\"ecommerce marketplace shopping center\"\/><\/figure>\n\n\n\n<p>Amazon&nbsp;<a href=\"https:\/\/services.amazon.com\/fulfillment-by-amazon\/grow-with-fba\/headline-search-ads.html\" target=\"_blank\" rel=\"noreferrer noopener\">Headline Search Ads<\/a>&nbsp;tool is tied to the customer query as well and helps sellers&nbsp;<strong>to grow brand awareness, build customer loyalty, and promote products<\/strong>.<\/p>\n\n\n\n<p>The advertised item appears at the top of the ecommerce marketplace shopping center search results, shoppers click on the ad, and land at a search results page that showcases the promoted brand and products.<\/p>\n\n\n\n<p>Since the tool is tied to specific product pages, it fosters the organic visibility of those products when they are not sponsored as well. It drives the overall click-through rate, sales, and&nbsp;<a href=\"https:\/\/www.verticalrail.com\/kb\/calculate-roas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Return on Ad Spend<\/a>&nbsp;(ROAS) for sellers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cs-cart.com\/marketplace-builder\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/academy-banner.jpg?w=800&#038;ssl=1\" alt=\"\" class=\"wp-image-10196\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2 Sellers&#8217; Target Customers<\/h3>\n\n\n\n<p>Efficient targeting of the advertising is possible only through the correct audience segmentation for each seller type within your eCommerce multi-site marketplace.<\/p>\n\n\n\n<p>Help sellers to define their target clients&#8217; characteristics and needs through the data on visitors&#8217; behaviour and sales reports your web multi-seller <a href=\"https:\/\/www.cs-cart.com\/blog\/best-multi-vendor-marketplace-platform-softwares\/\" target=\"_blank\" rel=\"noopener\">shopping mall platform<\/a> collects:<\/p>\n\n\n\n<ul>\n<li>who&#8217;ve &#8220;liked&#8221; an item related to their products;<\/li>\n\n\n\n<li>the target clients&#8217; certain location and demographics;<\/li>\n\n\n\n<li>customers&#8217; purchasing and intent data;<\/li>\n\n\n\n<li>an advertising channel which works best for the sellers&#8217; target audience.<\/li>\n<\/ul>\n\n\n\n<p>According to the PricewaterhouseCoopers&nbsp;<a href=\"https:\/\/www.pwccn.com\/en\/retail-and-consumer\/publications\/total-retail-2017-china\/total-retail-survey-2017-china-cut.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">survey<\/a>, 52% of Chinese shoppers buy through mobile on a daily\/weekly basis, as compared to 14% of consumers globally:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3434-6630-4466-b966-323832646662__image11.png?w=800&#038;ssl=1\" alt=\"multi vendor marketplace business\"\/><\/figure>\n\n\n\n<p>Moreover, the&nbsp;<a href=\"https:\/\/www.pwccn.com\/en\/retail-and-consumer\/publications\/total-retail-2017-china\/total-retail-survey-2017-china-cut.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">survey<\/a>&nbsp;says that by 2020, 71% of the 200 million new online buyers in China are forecasted to be mobile-only users.<\/p>\n\n\n\n<p>For such target customers, focus on&nbsp;<strong>Mobile Advertising<\/strong>&nbsp;tools for your sellers to address clients efficiently.<\/p>\n\n\n\n<p>To reach shoppers in&nbsp;<strong>a particular location<\/strong>, help sellers to start advertising on a city or regional publication&#8217;s website.<\/p>\n\n\n\n<p>Airbnb hosts&nbsp;<a href=\"https:\/\/community.withairbnb.com\/t5\/Hosting\/Do-you-advertise-your-listing-s\/td-p\/384056\" target=\"_blank\" rel=\"noreferrer noopener\">are promoting<\/a>&nbsp;its listings on Google Maps and on vacation rental websites.<\/p>\n\n\n\n<p>Newegg&nbsp;<a href=\"https:\/\/www.newegg.com\/sellers\/index.php\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">enables<\/a>&nbsp;the opportunity to advertise right in the target audience homes for its sellers:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild6333-3135-4430-a236-643036653330__image10.png?w=800&#038;ssl=1\" alt=\"ecommerce multi site marketplace\"\/><\/figure>\n\n\n\n<p>Besides connecting advertising to your sellers&#8217; goals and their customers&#8217; needs, tweak your ecommerce marketplace shopping center&nbsp;<strong>advertising tools to the&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Purchase_funnel\" target=\"_blank\" rel=\"noreferrer noopener\">buying funnel<\/a>&nbsp;stages<\/strong>: awareness, interest and purchase.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.3 Top of the Buying Funnel: awareness<\/h3>\n\n\n\n<p><strong>Social Media Advertising<\/strong>&nbsp;increases the customers&#8217; awareness about your seller&#8217;s shops and items and brings traffic to the virtual marketplace trading platform.<\/p>\n\n\n\n<p>Newegg&nbsp;<a href=\"https:\/\/www.newegg.com\/sellers\/index.php\/marketing\/\">provides<\/a>&nbsp;the developed Social Media platform to advertise its sellers&#8217; items:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3438-6461-4435-a335-396338613331__image13.png?w=800&#038;ssl=1\" alt=\"web multi-seller shopping mall\"\/><\/figure>\n\n\n\n<p>eBay&nbsp;<a href=\"https:\/\/pages.ebay.com\/seller-center\/listing-and-marketing\/promotions-manager.html\" target=\"_blank\" rel=\"noreferrer noopener\">Promotions Manager<\/a>&nbsp;raises awareness of the seller&#8217;s unique shop and new product lines through codeless coupons with unique URLs which sellers share through Social Media.<\/p>\n\n\n\n<p>As the University of Washington research&nbsp;<a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=2846555\" target=\"_blank\" rel=\"noreferrer noopener\">claims<\/a>,&nbsp;<strong>Social media endorsement<\/strong>&nbsp;brings the following results:<\/p>\n\n\n\n<ul>\n<li>drives click-through and traffic to the sellers&#8217; stores;<\/li>\n\n\n\n<li>reaches a wider group of consumers;<\/li>\n\n\n\n<li>increases conversion rates.<\/li>\n<\/ul>\n\n\n\n<p>Endorsers post testimonials for the sellers&#8217; products and share the product information and user experience at a Social media platform (blogs and microblogs) to direct traffic to the seller marketplace store:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3430-6566-4139-b432-383138633136__image12.png?w=800&#038;ssl=1\" alt=\"licensed shopping mall program\"\/><\/figure>\n\n\n\n<p>Customers follow an endorser&#8217;s link and visit a seller&#8217;s product page or mini-store.<\/p>\n\n\n\n<p>Amazon&nbsp;<a href=\"https:\/\/www.amazon.com\/Spark\/b?ie=UTF8&amp;node=16907772011\" target=\"_blank\" rel=\"noreferrer noopener\">Spark<\/a>, a part of the Amazon App, like Pinterest, allows its customers to discover things from people who share their interests while showcasing its sellers&#8217; products:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild6139-6431-4131-b864-343939353161__image16.png?w=800&#038;ssl=1\" alt=\"internet marketplace software\"\/><\/figure>\n\n\n\n<p>It also&nbsp;<a href=\"https:\/\/www.amazon.com\/Spark\/b?ie=UTF8&amp;node=16907772011\" target=\"_blank\" rel=\"noreferrer noopener\">allows<\/a>&nbsp;instant purchases:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild6463-3736-4238-b633-336633363734__image14.png?w=800&#038;ssl=1\" alt=\"virtual shopping mall builder\"\/><\/figure>\n\n\n\n<p>Etsy is&nbsp;<a href=\"https:\/\/help.etsy.com\/hc\/en-us\/articles\/360000344428-Sharing-to-Social-Media-from-Your-Shop\" target=\"_blank\" rel=\"noreferrer noopener\">sharing the following updates from its sellers&#8217; shops<\/a>&nbsp;to Social Media:<\/p>\n\n\n\n<ul>\n<li>latest listings;<\/li>\n\n\n\n<li>recent news;<\/li>\n\n\n\n<li>upcoming sales and coupons;<\/li>\n\n\n\n<li>reviews.<\/li>\n<\/ul>\n\n\n\n<p>The ecommerce marketplace shopping center Etsy sellers can also promote their shop on Facebook with&nbsp;<a href=\"https:\/\/help.etsy.com\/hc\/en-us\/articles\/360000344428-Sharing-to-Social-Media-from-Your-Shop\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Advertising<\/a>. Thus, besides awareness, you can provide your sellers with the ability to increase their sales through Social Media advertising.<\/p>\n\n\n\n<p>Separate mini store for each seller with the micro URL, which contains the vendor&#8217;s company name, is a must in this case.<\/p>\n\n\n\n<p>There are the following Social Media platforms on which US Social Media users last&nbsp;<a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/12\/17_2018_Criteo_Trends_v9.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">made a purchase<\/a>&nbsp;directly from a Social Media post:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3032-6363-4363-a133-663831303165__image15.png?w=800&#038;ssl=1\" alt=\"building a marketplace\"\/><\/figure>\n\n\n\n<p><strong>Display ads tool<\/strong>, besides awareness, supports&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Conquesting\" target=\"_blank\" rel=\"noreferrer noopener\">competitor conquesting<\/a>&nbsp;as well.<\/p>\n\n\n\n<p>Sometimes, this tool can be used at the purchasing stage: it helps to target the buyers&#8217; specific Interests, influences customers&#8217; purchasing consideration, and allows to reach clients who have already decided on what they&#8217;re looking for.<\/p>\n\n\n\n<p>The Newegg sellers can place banners on the ecommerce multi site marketplace homepage to&nbsp;<a href=\"https:\/\/www.newegg.com\/sellers\/index.php\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">leverage traffic<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild6131-3565-4830-b437-306231393135__image4.png?w=800&#038;ssl=1\" alt=\"build a shopping mall\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.cs-cart.com\/multi-vendor-personal-demo.html?internal_campaign=Blog&amp;internal_content=Post+Text&amp;utm_campaigh=advertise\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/academy-banner.jpg?w=800&#038;ssl=1\" alt=\"\" class=\"wp-image-10196\" style=\"width:978px;height:386px\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.4 Middle of the funnel: developing customers&#8217; interest<\/h3>\n\n\n\n<p><strong>Search-based advertising<\/strong>&nbsp;is the best tool to catch the existing customers&#8217; interest and develop it into a purchase. It helps to tie the sellers&#8217; advertising to the customer search keywords. Effective <a href=\"https:\/\/www.rb.com.au\/blog\/google-shopping-management-guide\/\" rel=\"follow\">Google Shopping Management<\/a> is key to optimizing this process.<\/p>\n\n\n\n<p>Etsy Google Shopping tool is driven by the customers&#8217; search queries: when shoppers search for items on Google, the search engine looks for the items that most closely match their search.<\/p>\n\n\n\n<p>The method is based on a cost-per-click model: each of the sellers&#8217; promoted products is assigned bid amounts, and when buyers click ads, the bid amount for that product is deducted from the seller&#8217;s advertisement budget.<\/p>\n\n\n\n<p>The tool engine considers the following criteria of sellers:<\/p>\n\n\n\n<ul>\n<li>the bid amount that a seller is ready to pay for the item to be advertised;<\/li>\n\n\n\n<li>how relevant the seller&#8217;s product is to a shopper&#8217;s search.<\/li>\n<\/ul>\n\n\n\n<p>The web multi-seller shopping mall Etsy products that win the bid auction are advertised on the following platforms:<\/p>\n\n\n\n<ul>\n<li>Google Search;<\/li>\n\n\n\n<li>Google Shopping;<\/li>\n\n\n\n<li>Google Image Search.<\/li>\n<\/ul>\n\n\n\n<p>The keywords in sellers&#8217; listings should match the shopper&#8217;s search terms as well.<\/p>\n\n\n\n<p>Newegg&nbsp;<a href=\"https:\/\/www.newegg.com\/sellers\/index.php\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">provides<\/a>&nbsp;the Google Shopping tool too:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild6264-3662-4562-b861-663866393966__image17.png?w=800&#038;ssl=1\" alt=\"marketplace management\"\/><\/figure>\n\n\n\n<p>Airbnb advertisements&nbsp;<a href=\"https:\/\/www.airbnb.com\/help\/article\/994\/how-does-online-advertising-affect-bookings?locale=en\" target=\"_blank\" rel=\"noreferrer noopener\">appear<\/a>&nbsp;to people searching on Google for places to stay in certain locations, and travelers who come to Airbnb through these ads see customized search results.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.5 Bottom of the Funnel: conversion and sale<\/h3>\n\n\n\n<p><strong>To earn immediate sales<\/strong>, use&nbsp;<strong>Direct Response Advertising<\/strong>. This tool&nbsp;<a href=\"https:\/\/successwise.com\/what-is-direct-response-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">motivates buyers<\/a>&nbsp;to take immediate action, like a &#8220;Buy This Table&#8221; ad:<\/p>\n\n\n\n<p><em>Newegg &#8220;<\/em><a href=\"https:\/\/www.newegg.com\/?nm_mc=KNC-GoogleKWLess&amp;cm_mmc=KNC-GoogleKWLess-_-Black-Friday-2018-_-Black-Friday-_-KWs&amp;&amp;s_kwcid=AL!5844!3!307938334975!p!!g!!newegg%20black%20friday&amp;gclid=EAIaIQobChMI-7ayxLTr3gIVQrXACh3rrgwoEAAYASAAEgJCbPD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">buy now<\/a><em>&#8221; advertisement:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3864-3330-4136-b134-646437613035__image18.png?w=800&#038;ssl=1\" alt=\"digital shopping mall\"\/><\/figure>\n\n\n\n<p>Besides, on this stage, it is still important to&nbsp;<strong>target buyers who seek certain products<\/strong>. Thus,&nbsp;<strong>search-based advertising<\/strong>&nbsp;works for this stage as well. Effective use of targeted ads can significantly <a href=\"https:\/\/www.cs-cart.com\/blog\/increase-conversion-rate\/\" title=\"\">increase your conversion rate<\/a> by reaching buyers ready to purchase.<\/p>\n\n\n\n<p>However, aiming to help a customer to make a purchase, vendors should focus on&nbsp;<strong>the keywords that reflect the buyer&#8217;s intention to purchase.<br \/><\/strong><br \/>Amazon keyword-targeted ads allow to choose the keyword match extent:<\/p>\n\n\n\n<ul>\n<li>exact match;<\/li>\n\n\n\n<li>phrase match;<\/li>\n\n\n\n<li>broad match.<\/li>\n<\/ul>\n\n\n\n<p>The global online multi-vendor marketplace Amazon also provides keyword suggestions, and the ability to bid different amount of the budget for the most suitable keywords, which indicate that a shopper is very close to a transaction.<\/p>\n\n\n\n<p>Alibaba&#8217;s ad system&nbsp;<a href=\"https:\/\/www.wsj.com\/articles\/the-race-to-advertise-on-alibabas-marketplaces-1425368909\" target=\"_blank\" rel=\"noreferrer noopener\">calculates and advises<\/a>&nbsp;vendors on the likely effectiveness of their bids. The online multi-seller marketplace is giving the&nbsp;<a href=\"https:\/\/service.alibaba.com\/ensupplier\/faq_detail\/24226392.htm\" target=\"_blank\" rel=\"noreferrer noopener\">keywords<\/a>&nbsp;recommendations to the sellers as well.<\/p>\n\n\n\n<p><em>Alibaba <\/em><a href=\"https:\/\/www.wsj.com\/articles\/the-race-to-advertise-on-alibabas-marketplaces-1425368909\" target=\"_blank\" rel=\"noreferrer noopener\">organic and paid<\/a><em> <\/em><em>search results:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3531-3032-4635-b532-633065306365__image20.jpg?w=800&#038;ssl=1\" alt=\"shopping mall management\"\/><\/figure>\n\n\n\n<p>Take into account that a pre-set search-ad algorithm sometimes allows products&nbsp;<a href=\"https:\/\/indianonlineseller.com\/2016\/12\/how-do-online-marketplace-advertisements-work-can-you-count-on-them-to-enhance-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">to appear in an irrelevant search category<\/a>. When customers type &#8220;woven bags&#8221;, the irrelevant featured products appear instead:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3365-6361-4063-b066-636531303263__image21.png?w=800&#038;ssl=1\" alt=\"shopping mall application\"\/><\/figure>\n\n\n\n<p>Besides, according to the Carnegie Mellon University&nbsp;<a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=3013468\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a>, search-based advertising can hurt the <a href=\"https:\/\/www.cs-cart.com\/multivendor\" target=\"_blank\" rel=\"noopener\">multi vendor marketplace business<\/a> if it promotes inferior listings and diluting the relevance of organic search results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.cs-cart.com\/multi-vendor-personal-demo.html?internal_campaign=Blog&amp;internal_content=Post+Text&amp;utm_campaigh=advertise\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/academy-banner.jpg?w=800&#038;ssl=1\" alt=\"\" class=\"wp-image-10196\" style=\"width:978px;height:386px\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pillars_of_the_Advertising_Long-Term_Success\"><\/span>2. Pillars of the Advertising Long-Term Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Deep insights on the advertising strategies&#8217; efficiency<\/strong>&nbsp;help to define the tools and approach that will be effective for your sellers in a long term.<\/p>\n\n\n\n<p>The University of Washington&nbsp;<a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=2846555\" target=\"_blank\" rel=\"noreferrer noopener\">researched<\/a>&nbsp;the efficiency of the search-based ads and social media endorsement, and found the following correlation:<\/p>\n\n\n\n<p>1. Search-based advertising is more effective for low-reputation sellers because high-reputation sellers&#8217; items appear at the top of the search results, and if their ads are displayed alongside, it can create an over-exposure.<\/p>\n\n\n\n<p>2. Sellers with less product variety and a higher price level are more likely to use search-based ads.<\/p>\n\n\n\n<p>3. Search-based ads&nbsp;<a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=2846555\" target=\"_blank\" rel=\"noreferrer noopener\">have<\/a>&nbsp;a higher marginal effect on traffic than social mediaendorsement.<\/p>\n\n\n\n<p>The Carnegie Mellon University&nbsp;<a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=3013468\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a>&nbsp;revealed another trend\u2014the advertising effect is different for different types of products:<\/p>\n\n\n\n<ul>\n<li>in clothing, ads conversion rate is higher than the organic listings;<\/li>\n\n\n\n<li>in <a href=\"https:\/\/www.cs-cart.com\/blog\/how-to-sell-electronics-online\/\" title=\"\">electronics<\/a>, ads convert with a lower probability.<\/li>\n<\/ul>\n\n\n\n<p>Knowing those trends and the unique patterns that work for your ecommerce marketplace shopping center, you can choose the advertising tools that best suit your web multi-seller shopping mall platform, sellers and the product type. For example, <a href=\"https:\/\/zeely.ai\/ecommerce-video-ads-maker\/\" rel=\"follow\">AI video ads for E-commerce<\/a> are becoming a powerful alternative for product promotion, especially in visually driven categories like fashion and home decor.<\/p>\n\n\n\n<p><strong>Kick-start advertising for the sellers-newcomers<\/strong>&nbsp;that lack the resources and knowledge by providing them with guidelines and affordable tools.<\/p>\n\n\n\n<p>Etsy&nbsp;<a href=\"https:\/\/www.etsy.com\/seller-handbook\/article\/the-essentials-of-online-advertising\/33997955449\" target=\"_blank\" rel=\"noreferrer noopener\">educates<\/a>&nbsp;the sellers on online advertising:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3264-6264-4632-b731-663939313165__image22.png?w=800&#038;ssl=1\" alt=\"shopping mall template\"\/><\/figure>\n\n\n\n<p>Flipkart&nbsp;<a href=\"https:\/\/brands.flipkart.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">created<\/a>&nbsp;a separate advertising blog for sellers as well:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild6235-6430-4133-b233-656430613030__image23.png?w=800&#038;ssl=1\" alt=\"solutions marketplace\"\/><\/figure>\n\n\n\n<p>Alibaba offers&nbsp;<a href=\"https:\/\/service.alibaba.com\/ensupplier\/faq_detail\/1000053719.htm\" target=\"_blank\" rel=\"noreferrer noopener\">New Supplier Product Promotion<\/a>: new sellers participate in a monthly campaign for free to gain traffic. Besides, the sellers can&nbsp;<a href=\"https:\/\/www.wsj.com\/articles\/the-race-to-advertise-on-alibabas-marketplaces-1425368909\" target=\"_blank\" rel=\"noreferrer noopener\">pool<\/a>&nbsp;their resources to run ads on the most expensive ecommerce multi site marketplace main page.<\/p>\n\n\n\n<p>Airbnb&nbsp;<a href=\"https:\/\/community.withairbnb.com\/t5\/Hosting\/Do-you-advertise-your-listing-s\/td-p\/384056\" target=\"_blank\" rel=\"noreferrer noopener\">gives a push<\/a>&nbsp;in the search rankings for the new hosts.<\/p>\n\n\n\n<p><strong>Help sellers to create relevant advertising content<\/strong>: channel-specific and in line with the customers&#8217; expectations.<\/p>\n\n\n\n<p>Newegg provides&nbsp;<a href=\"https:\/\/www.newegg.com\/sellers\/index.php\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">A+ Content tool<\/a>&nbsp;for the sellers content optimization:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild6163-3063-4266-b031-393939623434__image24.png?w=800&#038;ssl=1\" alt=\"best shopping mall\"\/><\/figure>\n\n\n\n<p>Besides, the virtual marketplace trading platform&nbsp;<a href=\"https:\/\/www.newegg.com\/sellers\/index.php\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">established<\/a>&nbsp;in-house video production studio to create content for the vendors:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3733-6336-4632-b966-303966326664__image1.png?w=800&#038;ssl=1\" alt=\"business application marketplace\"\/><\/figure>\n\n\n\n<p>Educate sellers on&nbsp;<strong>how to measure their advertising efficiency<\/strong>&nbsp;and what should they pay attention to the most:<\/p>\n\n\n\n<ul>\n<li>the number of clients engaged with the ad;<\/li>\n\n\n\n<li>the revenue that ads bring;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.aihello.com\/resources\/blog\/lower-acos-amazon\/\" target=\"_blank\" rel=\"noopener follow\">Advertising Cost of Sales (ACoS) metrics<\/a>;<\/li>\n\n\n\n<li>Return on Ad Spend (ROAS).<\/li>\n<\/ul>\n\n\n\n<p>Use&nbsp;<a href=\"https:\/\/www.channeladvisor.com\/solutions\/google-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google and Bing Shopping performance history<\/a>&nbsp;and statistics and reports tools together with your online multi-seller marketplace data on traffic and purchases as the intelligence source for your vendors to measure ads efficiency correctly.<\/p>\n\n\n\n<p>Etsy gives its sellers the ability to measure their advertising performance at the listing and shop level:<\/p>\n\n\n\n<ul>\n<li>impressions and clicks;<\/li>\n\n\n\n<li>ad costs;<\/li>\n\n\n\n<li>orders and revenue;<\/li>\n\n\n\n<li>search term analytics;<\/li>\n<\/ul>\n\n\n\n<p><strong>Create an advertising ecosystem for sellers<\/strong>, like Alibaba&#8217;s Alimama, its own&nbsp;<a href=\"https:\/\/www.slideshare.net\/kenleaver\/the-alibaba-playbook\" target=\"_blank\" rel=\"noreferrer noopener\">advertising ecosystem<\/a>&nbsp;for its vendors:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild6134-6664-4330-b230-313933306664__image2.png?w=800&#038;ssl=1\" alt=\"enterprise marketplace\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.alimama.com\/index.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Alimama<\/a>&nbsp;gives sellers a one-stop shop for buying ads to promote their items on the global online multi-vendor marketplace.<\/p>\n\n\n\n<p>It is important that&nbsp;<strong>big data&nbsp;<a href=\"https:\/\/www.slideshare.net\/kenleaver\/the-alibaba-playbook\" target=\"_blank\" rel=\"noreferrer noopener\">is at the core<\/a>&nbsp;of all advertising within the web multi-seller shopping mall.<\/strong><\/p>\n\n\n\n<p><strong>Track advertising trends<\/strong>: voice shopping is the 2018 e-Commerce&nbsp;<a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/12\/17_2018_Criteo_Trends_v9.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">trend<\/a>, and people are going to shop more&nbsp;<a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/12\/17_2018_Criteo_Trends_v9.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">using voice<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3264-3037-4632-b563-353262336438__image3.png?w=800&#038;ssl=1\" alt=\"marketplace tools\"\/><\/figure>\n\n\n\n<p>To catch this growing trend, Best Buy&nbsp;<a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/12\/17_2018_Criteo_Trends_v9.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">is integrating<\/a>&nbsp;with Alexa to showcase the &#8220;deal of the day.&#8221;<\/p>\n\n\n\n<p>According to a Forrester&nbsp;<a href=\"https:\/\/www.forrester.com\/report\/Evolve+Now+To+Personalization+20+Individualization\/-\/E-RES117370\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>, 89% of online marketers identify personalized advertising as a top priority.<\/p>\n\n\n\n<p>Personalized advertising enables tweaked segmentation and more personalized ad content creation on the basis of constantly updated customer data: customers&#8217; behavior, search, and previous orders&#8217; data from many different sources like Google and CRM system.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.cs-cart.com\/multi-vendor-personal-demo.html?internal_campaign=Blog&amp;internal_content=Post+Text&amp;utm_campaigh=advertise\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/academy-banner.jpg?w=800&#038;ssl=1\" alt=\"\" class=\"wp-image-10196\" style=\"width:978px;height:386px\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><br \/>True Experience<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild6433-3334-4261-b935-353265646466__e06ade0d.png?w=800&#038;ssl=1\" alt=\"Nate Masterson\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>Nate Masterson, the CMO of&nbsp;<a href=\"https:\/\/www.mapleholistics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maple Holistics<\/a><\/strong>, a company dedicated to cruelty-free, natural, and sustainable personal care products<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/marketplace-software\/images\/tild3964-6338-4665-b139-323638336533__joxi_screenshot_1545.png?w=800&#038;ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p>We get tons of customers buying our products on Amazon, Walmart, and eBay, so we love encouraging traffic to our pages on these sites.<\/p>\n\n\n\n<p>A website such as Amazon has sponsored ads, which lets businesses advertise their products in a potential customer&#8217;s search results. There are a lot of <a href=\"https:\/\/palmettodigitalmarketinggroup.com\/\" target=\"_blank\" rel=\"noopener follow\">Amazon marketplace agencies<\/a> that can help you with your ads campaigns.<\/p>\n\n\n\n<p>We also like to encourage our customers to leave honest feedback about their purchases, as this can help other people make informed decisions about their purchases.<\/p>\n\n\n\n<p>And since we stand by the quality of our products, we are confident that the honest reviews will show others that our products are worth buying.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><em>While being a critical multi-site marketplace revenue-building block, <strong>advertising also affects organic revenue in a positive manner<\/strong>: without the ad campaigns, the organic revenue <a href=\"https:\/\/indianonlineseller.com\/2016\/12\/how-do-online-marketplace-advertisements-work-can-you-count-on-them-to-enhance-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">is lower<\/a>. If you want to <a href=\"https:\/\/www.cs-cart.com\/blog\/how-to-create-an-ecommerce-marketplace-from-scratch\/\" title=\"\">create a marketplace<\/a> that maximizes seller success, implementing effective advertising strategies is essential.<\/em><\/p>\n\n\n\n<p><em><strong>The return that sellers are getting from advertising <\/strong>is the key component that ensures that your advertising strategy embraces both crucial directions: works as an efficient promotion tool for sellers and as a revenue source for a multi-vendor marketplace business.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.cs-cart.com\/multi-vendor-personal-demo.html?internal_campaign=Blog&amp;internal_content=Post+Text&amp;utm_campaigh=advertise\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/academy-banner.jpg?w=800&#038;ssl=1\" alt=\"\" class=\"wp-image-10196\" style=\"width:978px;height:386px\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The online&nbsp;multi-seller marketplace&nbsp;main purpose is to match customers to the relevant sellers, and advertising is the critical tool to help<\/p>\n","protected":false},"author":31003,"featured_media":10542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77],"tags":[],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.cs-cart.com\/blog\/wp-content\/uploads\/screenshot-www.cs-cart.com-2021.05.06-16_11_45.png?fit=800%2C399&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/10536"}],"collection":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/users\/31003"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/comments?post=10536"}],"version-history":[{"count":1,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/10536\/revisions"}],"predecessor-version":[{"id":20798,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/posts\/10536\/revisions\/20798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/media\/10542"}],"wp:attachment":[{"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/media?parent=10536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/categories?post=10536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cs-cart.com\/blog\/wp-json\/wp\/v2\/tags?post=10536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}